This Privacy Policy explains how efc88 collects, uses, stores, and discloses personal data in connection with the operation of the efc88 Platform. We are committed to handling your information with care and transparency, in line with our obligations under international data protection standards and our licensing requirements.
This summary highlights the key principles of our privacy practices. The full legal text in sections 1–10 below governs our obligations and your rights in their entirety.
efc88 collects only the personal data strictly necessary to provide the Platform's services, comply with KYC and AML obligations, and meet our licensing requirements.
All personal data held by efc88 is stored on encrypted servers. Data at rest uses AES-256 encryption; data in transit is protected by TLS 1.3 with 256-bit SSL certificates.
efc88 does not sell, rent, or trade your personal data to unaffiliated third parties for their own marketing or commercial purposes — under any circumstances.
Personal data is shared only with regulated payment processors, licensed KYC providers, fraud prevention services, and regulatory authorities as required by our licensing obligations.
You have the right to access, correct, and request deletion of your personal data held by efc88, subject to our legal retention obligations. Exercise your rights via [email protected].
efc88 retains personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with applicable legal, regulatory, and licensing obligations.
1.1 This Privacy Policy is issued by efc88 ("we", "us", "our") and applies to all personal data collected through the efc88 website at efc88.app, its associated sub-domains, and any interactions you have with efc88's customer support team via live chat or email.
1.2 efc88 acts as the data controller in respect of all personal data collected and processed under this Policy. This means efc88 determines the purposes and means by which your personal data is processed.
1.3 This Policy should be read alongside efc88's Terms & Conditions (available at /terms-conditions) and our Responsible Gaming Policy (available at /responsible-gaming), both of which form part of the overall regulatory framework governing your relationship with efc88.
1.4 We may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or Platform functionality. Where updates are material, we will notify registered Members via their registered email address or through a prominent notice on the Platform. The "Last updated" date at the top of this page will always reflect the most recent version.
By registering an Account on efc88 or continuing to use the Platform following notice of any updates to this Policy, you acknowledge that you have read and understood its contents and consent to the data practices described herein.
2.1 efc88 collects personal data in the following categories:
| Category | Examples | Collection Method |
|---|---|---|
| Identity Data | Full legal name, date of birth, MyKad / passport number, nationality | Registration form; KYC document upload |
| Contact Data | Email address, Malaysian phone number, residential address | Registration form; account settings updates |
| Financial Data | e-Wallet identifiers (Touch n Go, Boost, GrabPay), bank account details, transaction history, USDT wallet address | Deposit / withdrawal requests; payment processor integrations |
| Technical Data | IP address, browser type and version, device identifiers, operating system, session tokens | Automatically on Platform access |
| Usage Data | Games played, bet amounts, session durations, features accessed, promotional codes redeemed | Automatically during Platform use |
| Communications Data | Live chat transcripts, email correspondence, support ticket content | When you contact efc88 support |
2.2 efc88 does not intentionally collect Sensitive Personal Data (including racial or ethnic origin, political opinions, religious beliefs, biometric data, or health data) beyond what is strictly required for age verification and responsible gaming assessments under our licensing obligations.
3.1 efc88 uses the personal data we collect for the following purposes:
4.1 efc88 processes your personal data on one or more of the following legal bases, depending on the specific purpose:
5.1 The efc88 Platform uses cookies and similar tracking technologies to provide core functionality, optimise performance, and support analytics. The following categories of cookies are used:
5.2 efc88 does not use third-party advertising cookies or serve behavioural advertising based on your Platform usage to external ad networks.
5.3 You may manage non-essential cookies through your browser settings. Please note that disabling functional cookies may affect the performance of certain Platform features.
6.1 efc88 does not sell, rent, or trade your personal data. We share personal data only in the following circumstances and with the following categories of recipients:
6.2 All third parties with whom efc88 shares personal data are required to implement appropriate technical and organisational security measures and are contractually prohibited from using your data for any purpose beyond the specific service they provide to efc88.
efc88 conducts due diligence on all third-party data processors before engagement and reviews these relationships annually to ensure ongoing compliance with our data protection obligations.
7.1 Your personal data may be transferred to, stored in, or processed in countries outside of Malaysia in connection with our Platform infrastructure, KYC provider operations, or regulatory reporting obligations.
7.2 Where personal data is transferred internationally, efc88 ensures that appropriate safeguards are in place, which may include:
7.3 In all cases, international data transfers by efc88 are conducted on a need-to-transfer basis, using the minimum data necessary for the specific purpose.
8.1 efc88 retains personal data for as long as your Account remains active and for a defined period following Account closure, in accordance with the following general schedule:
8.2 Following the applicable retention period, personal data is securely deleted or anonymised in accordance with our data disposal procedures.
9.1 Subject to applicable legal exemptions and our licensing obligations, you have the following rights in relation to the personal data efc88 holds about you:
9.2 To exercise any of the above rights, submit a written request to [email protected] with the subject line "Privacy Rights Request". efc88 will respond within 30 days of receiving a valid request. Identity verification may be required before processing sensitive data requests.
10.1 If you have any questions, concerns, or complaints regarding how efc88 handles your personal data, please contact our support team in the first instance:
10.2 efc88 will acknowledge all privacy complaints within 5 business days and aims to provide a substantive response within 20 business days. Where additional time is required, we will inform you of the reason and the expected resolution timeline.
10.3 If you are not satisfied with efc88's response to your privacy complaint, you may have the right to escalate the matter to the relevant data protection supervisory authority or the dispute resolution body designated under our gaming licence, depending on the nature of your complaint.
Thousands of Malaysian players trust efc88 with their data and their money every day. Our privacy practices are built around doing the right thing — not just the minimum required. If that matters to you, you're in the right place.